Feioi / Fay-oy :Bringing love
In my grandmother’s Cantonese dialect, Fei Oi means ‘bringing love’.
It’s my Chinese given name, and is the perfect metaphor for what I do: infusing homes with intention, warmth and the fundamental feeling that a space is deeply, authentically yours.
Personal interior design studio where creativity meets thoughtful, functional design
Feioi is devoted to creating spaces that are as individual as the people who live in them. With a down-to-earth yet elevated approach, I blend artistry with technical precision, delivering unmistakably original interiors for you.
Choosing a designer is deeply personal. I’m always open and honest, sharing what I really think even if it isn’t what you want to hear. I’ll spend time teasing out your style before pushing you to be braver in expressing it (or rein you in, if that’s what you need!). Whether you thrive in organised minimalism or find comfort in lived-in creativity, I'll design around who you actually are, not who you think you should be.
Your home’s success lies in the details you hardly see. Beyond the fabric choices, paint hues and dining sets, I’ll also position sockets in the perfect place, detail joinery with a millimeter-perfect fit and plan layouts that suit your flow.
Design is a fascinating puzzle of giving creative vision life
I’ve long been drawn to beautiful things. But creating mathematical order in the chaos of living inspires me too. Interior design combines these obsessions in an explosion of perfect right-angles and stunning colour combinations.
I began in project management, learning to think practically, solve problems and keep complex projects moving forward without anyone losing their mind. Later, clients were no longer asking me to manage their projects, they wanted me to envision them instead. That’s when Feioi was born. I knew exactly what I wanted to create: a design practice that cuts through the pretension of the industry with a more accessible alternative of intimate and functional design.
The journey hasn’t been linear
I took a creative detour to launch the acclaimed Cambridge Home + Garden Show, celebrating the network of incredible independent artisans and designers I have built around me.
Today, I am privileged to work with clients from diverse walks of life who share one thing in common – an understanding that great design isn’t about producing perfection, it’s about living better.
